Content about digital menu, products, service, marketing and technology for restaurants and small food businesses.
Adding the commission to the price is not enough. See how to do the gross-up, include fees and packaging and compare the salon, your own menu and iFood without sacrificing margin.
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The obligation to inform allergens on the menu depends on the rule applicable to the establishment. See the role of Anvisa, the CDC and state laws such as those in Bahia and Ceará.
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Understand how to publish the menu on your Company Profile on Google, choose the right font and know how to correct old links, items, photos and prices.
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PDF, WhatsApp catalog and link menu solve different problems. Compare update, navigation and order assembly before choosing.
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A good product description on the menu informs what the item is, composition, preparation, portion, side dishes and options without forcing the customer to ask.
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QR Code can remain on the menu, but the alternative must work without a cell phone. See how to choose the consultation method and why the rule changes depending on the jurisdiction...
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Test your digital menu on your cell phone with 12 practical checks for reading, contrast, zoom, touch, navigation and use with a screen reader.
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