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Laptop com painel sobre robots.txt para IA, ícones de GPTBot, OAI-SearchBot, Googlebot, Google-Extended e ChatGPT-User, escudo digital e opções de bloqueio.
Digital Presence20/08/2026

Robots.txt for AI: what to block in GPTBot, OAI-SearchBot and Google-Extended without losing search

Understand the role of GPTBot, OAI-SearchBot, ChatGPT-User, Googlebot and Google-Extended and choose robots.txt, noindex and WAF rules without blocking the visibility you want to m...

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Profissional diante de três painéis digitais que representam um workflow linear, uma arquitetura híbrida com aprovação humana e um agente de IA adaptativo.
Artificial intelligence16/08/2026

AI agent or automation? How to decide between deterministic workflow, agent and hybrid architecture

A practical method for deciding how much autonomy to give AI by comparing predictability, ambiguity, risk, cost, latency, reversibility, and need for oversight.

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Notebook com painel ilustrativo do GA4 destacando o canal Assistentes de IA, ao lado de ícones de diferentes assistentes e uma lupa sobre os dados de aquisição.
Digital Presence15/08/2026

How to measure traffic coming from ChatGPT, Gemini and other AI assistants in GA4

GA4 already has a native channel for AI Assistants. See where to find it, when regex still helps, and why AI Overviews and AI Mode come into play in Organic Search.

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Diagrama editorial do fluxo entre uma solicitação à IA, o modelo, o MCP client, o MCP server e um sistema externo.
Technology in Practice15/08/2026

MCP does not replace API: where does it come in when AI uses tools

MCP doesn't eliminate APIs: it standardizes how AI applications discover and use external tools, data, and flows. See where each layer comes in.

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Artificial intelligence14/08/2026

Tools, resources and prompts in MCP: what exactly can a server offer to an AI?

Understand what tools, resources, and prompts expose on an MCP server, who controls each resource, and what to review before authorizing a connection.

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Sistema de IA conectado a dados e ferramentas, com camadas visuais de controle sobre acesso, contexto e ações.
Product & Experience14/08/2026

OWASP Top 10 for LLMs 2026: What Changes for AI Products

OWASP has updated the Top 10 for applications with LLMs in 2026. See what has changed and how to translate the new signals into product, architecture and launch decisions.

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Painel genérico de permissões de um agente de IA com acessos separados para e-mail, calendário e navegador.
Artificial intelligence14/08/2026

Before Connecting an AI Agent to Your Email, Calendar, and Browser: What to Review

Before connecting an AI agent to your accounts, compare reading and writing, reversibility, data sensitivity, and when to require human approval.

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Perfil do Instagram representado ao lado de uma página centralizada com diferentes destinos digitais organizados.
Digital Presence13/08/2026

Instagram allows 5 links in bio: is it still worth using a link page in 2026?

Instagram accepts up to five links in the profile. See when this is enough and when your own page improves organization, identity, metrics and campaigns.

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