Content about digital presence, technology, artificial intelligence and metrics to help creators, professionals and businesses present themselves better and make more informed decisions on the internet.
Clicks, source, campaign and conversion can be measured at different layers, but this does not automatically reveal the name of who tapped the link.
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A diagnostic method to separate failures when adding, displaying and opening links on Instagram and finding the problem before changing URL, tool or page.
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A link page in the bio can be indexed by Google, but this does not guarantee ranking. Understand robots, noindex, canonical, titles and the real effect of links.
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A method to separate views, visitors, clicks and conversions, calculate rates with the right denominator and locate at which stage of the funnel the loss occurs.
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The first link should not be chosen just for its appearance. See how to combine objective, traffic source, and click data to set and review page order.
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Use UTMs to separate the source of the link page visit, the clicks made on it, and the results generated on the destination site, without mixing metrics.
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A well-organized links page brings together your main online paths and helps those who reach you understand where to click, talk, buy or follow.
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